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About Us
The Hive is Here
The Hive is Here
The Hive is Here
- Welcome to The Hive — a community-driven retail collective in the heart of Natick.
- We give local entrepreneurs the space, support, and visibility they need to grow their businesses and take their next big step
The Mission:
The Hive is Here
The Hive is Here
- A collaborative space to aid the growth of new independent businesses.
- Foster resident businesses from Hive resident into their next chapter of growth
- Increase the diversity of voices on Main Street retail offerings available to our community.
The Pop Up:
The Hive is Here
The Pop Up:
The Hive’s Pop Up program is a retail accelerator designed for local entrepreneurs ready to grow. Residents commit to flexible terms, giving you the time you need to test, refine, and expand your business.
Many of our past residents have gone on to open their own storefronts right here in Natick — and you could be next!
Current Residents
Kim Rickard: Ten Trees Books
Ten Trees Books is an independently owned and operated bookstore founded by a Natick family and located in the heart of in historic Natick Center. Ten Trees Books is a general-interest bookstore that offers books and gifts for all ages and genres
Past Residents
Isabel Miller Hedgehog Belly Designs
Kristen Mustonen & Alyssa Sawyer Bloom And Grow Creative
Isabel Miller Hedgehog Belly Designs
Clothing designs for babies and kids
Residency: April 2023-June 2024
Where are They Now?
Hedgehog Belly moved right across the street and can now be found sharing a storefront with another local business, Paper Fiesta at
Heather McNamara Hedge & Heather
Kristen Mustonen & Alyssa Sawyer Bloom And Grow Creative
Isabel Miller Hedgehog Belly Designs
Hand crafted manifestation candles
Residency: April 2023-December 2024
Where are They Now?
Heather has been busy bringing Hedge and Heather to festivals, filling corporate order and as the toy section consultant at our newest resident, Ten Trees Books.
Kristen Mustonen & Alyssa Sawyer Bloom And Grow Creative
Kristen Mustonen & Alyssa Sawyer Bloom And Grow Creative
Kristen Mustonen & Alyssa Sawyer Bloom And Grow Creative
Creative Craft & Play Studio
Residency May 2023-February 2024
Where are They Now?
Bloom and Grow Creative Launched their full brick and mortar location from the Hive and can now be found right around the corner at
17 South Ave Natick
Viviane Gontijo Vivilicious Chocolates
Kristen Mustonen & Alyssa Sawyer Bloom And Grow Creative
Kristen Mustonen & Alyssa Sawyer Bloom And Grow Creative
Artisanal Chocolate
Residency: June 2023-June 2024
Where are They Now?
Viviane continues to craft amazing chocolates and has launched a brick an mortar locations at
13 South Main St Natick.
The Application Process
What We’re Looking For
The Hive is home to a mix of full residents and co-tenants. Whether you take on a whole storefront (like Ten Trees Books) or a half/quarter share (like many of our previous seasonal residents), the key is that your business is big enough to truly fill and animate your space.
Ideal residents are:
- Retail-Ready
You have enough inventory, product variety, and brand presence to make your portion of the space feel full and welcoming.
- Available & Reliable
Shopkeeping is shared among all residents. You must be able to commit to at least one shift per week (or more, depending on your share size) to help keep the collective running smoothly.
- Community-Minded
The Hive thrives on collaboration. Residents support one another, share resources, and contribute to a positive experience for shoppers.
- Growth-Oriented
The Hive is designed as a launchpad. We’re looking for businesses with a vision for what comes next — whether that’s opening a storefront of your own, scaling online, or growing into new markets.